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Sunday, February 7, 2016

Spell Something Memorable with Vanity 800 Numbers

Businesses that are trying to make a name for them within an industry often go to great lengths when it comes to marketing and advertisement. Vanity 800 numbers are great ways to ensure that a business stays in the minds of consumers whenever they have a need or desire for the products and services a business offers.

Understanding Vanity Numbers
A toll free number is essentially a 10-digit number that allows consumers to contact a business without incurring any charges. Vanity 800 numbers take this a step further by providing consumers with an alphanumeric word or phrase that makes remembering the telephone number even easier.  In order to be truly memorable, this phrase should be related to the business, the industry, the niche, or the products or services that the business provides. There are many different ways in which these numbers can be utilized, so business owners should consider both the word or phrase that will be used and the way that this number will be presented to the public.

Choosing a Number
The first part of making a business memorable with vanity 800 numbers involves actually choosing the number and ensuring its availability. This part can be difficult, but one of the best methods involves brainstorming different words or phrases that are related to the business—these should be seven letters or less. If necessary, additional letters can be used to spell something people will remember – anything beyond a standard 10 digit phone number will be ignored when dialed.   Next, if the words are less than seven letters, adding numbers to them is necessary. Once business owners have developed a list of five or more numbers that they like, they should contact their telephone service providers to determine the availability of the selected numbers. Prefixes that are available include 800, 855, 866, 877 and 888.

Getting the Word Out
Once the 800 vanity numbers have been chosen, the next step in the process involves ensuring that the public is aware of the number and can relate it to the business. One of the best ways to do this is to include the telephone number in advertisements on billboards, flyers, radio and television, and even on business cards. If the number is associated with a visual image that is not easily forgotten or a catchy jingle, it is much more likely that consumers will remember it when they are in need of the products and services that the business is offering.

Vanity Numbers vs. Toll Free Numbers
Toll free numbers are great for helping businesses seem more professional and providing consumer with a method for contacting a business without incurring any charges, but it is difficult for people to remember these strings of numbers when they are not associated with anything. Vanity numbers are words and phrases that are directly related to the business, so they are inherently easier to remember. In fact, more than 75% of consumers who are exposed to both a standard telephone number and a vanity number five times over the course of a week will remember the vanity number over the standard number.

Business owners who want to increase their call volume and overall sales will do well to invest in vanity 800 numbers that are memorable, related to the business in some way, and linked to various advertisements. This will undoubtedly help to improve the business as a whole.

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